The best way to describe Mina, is that she is many humans in one dainty, little body. She is well versed in aesthetics medicine. She has a cult following. At the same time, she is an active researcher, vision lender and advisor to the Mayo Clinic of Europe, Institut Pasteur. And if that isn't already impressive enough, that is only two of her many human forms. In a saturated market of skincare, she launches a line of not just skincare, but transformative medical grade skincare that has been creating a lot of buzz in the medical world since its inception only four months ago. A fellow editor colleague of mine told me that people generally do not venture into that space because it is small, and pretty much run by giant companies, most pharma-backed. You just can't compete. Then there is Mina. Her brand, Vivre SkinLabs, is clearly not afraid and have products these other giants apparently have not thought of developing. As if that isn't enough, Mina is also the founder of Vivre Paradise, a "beach enamored" lifestyle brand of beautiful swimwear and flowy linen and lace caftans she designs along with jewelry, beach bags and everything that creates that dreamy getaway we always dream about. Mina reminds me of these lyrics "anything you can do, I can do better". Let us just add, she cooks like a chef. Dresses like a poster child. And she throws a party like she is Martha Stewart ... and she is captivatingly gorgeous.

All that is impressive. No one takes on this many human forms all at the same time. However, what really captured us is Mina's substance. Whether it is medicine, skincare or beach jewelry, her creativity and unique vision on setting a tone on living a life worth indulging is unparalleled. She has been coined a "lifestyle expert" by Dr. Oz for that very reason.

Mina is the youngest daughter of Kai T. Au, Asia's Father of Fitness whom founded the first chain of fitness centers and Olympic training facilities in Asia. As a child, Mina has been socially cultured by the numerous events and entrepreneurial outings often hosted by her late father. Having spent many summers traveling abroad in different parts of Europe, Mina also developed a deep affinity for, and love of, European culture, as well as a command of four languages, all attributes which would place her in the center of a rapidly-evolving international luxury market. Combined with her forward thinking, unwavering visions, it is no wonder everything she sets out to do, she does better.

WHOM YOU KNOW is pleased to present Mina-Jacqueline Au as our Mover and Shaker (for the second time, because she is that impressive - first was in 2009).

Peachy Deegan interviewed Mina for Whom You Know.

Peachy Deegan: What was it like growing up in a fitness environment designed by your father, Kai T. Au?

Mina-Jacqueline Au: I remember my father's clients were all celebrities and friends of his. Everything about them was very lavish - to entertain them, my dad would have yacht parties and lots of themed balls. It was so much fun for me, it was all about dressing up and getting ready with my mom and sisters. I also remember sitting through business dinners. I was maybe about 4, I had no idea what they were talking about. In fact, that how I learned

mandarin. I would just sit and listen to them speak night after night. There were no ipads when I was 4, so my entertainment was trying to dissect what they were saying and actually learning the language. One time we were at a dinner at the Jockey Club, and one of his business associates, a body builder, saw that I was bored and took me to see the horses get ready for the race. He was super nice and entertained me all night. Years later, I found out that man was Sylvester Stallone. My father lived and breathed business but he kept that very separate from his expectations of my sisters and I. He never forced us to do sports or go into business. He didn't try to encourage our schooling to go a certain way or towards a specific career path. It drove my mom nuts because she was that traditional tiger mom.

Peachy Deegan: It seems like everything you do is somehow influenced by your lifestyle. How do you define luxury without pretense?

Mina-Jacqueline Au: Anyone can spend $3000 on a handbag stamped with a major designer name. Don't get me wrong, I still love Hermes and Chanel ... but the truth is, luxury has lost its luster over the last two decades. A lot of the expensive bags are just bags mass produced by machines and sold at a premium just because. To me, that is luxury with pretense. Luxury without pretense is when you get to purchase items for their meaning and their stories. It could be where the artisan comes from, the material it is made from, or something that reflects who you are. These items often times, are items you can keep and cherish year after year. Its not defined by a trend or a fad. It's not seasonal. To me, that's real luxury. Real luxury is also something that is supposed to inspire you - and it doesn't matter what the price point is. It can be a $25 item found on the streets of Morocco to a $25,000 vintage dress from an auction house ... luxury is never defined by price tags.